The annual General Assembly of WCC-Europe took place in Florence from June 8th- 10th, 2017. Twenty-three members from fourteen coutries attended the assembly. The assembly was hosted by Artex and guests were welcomed by M. Stefano Ciuoffo, Councilor for Economic Development, Commerce and Tourism for the Regional Government of Tuscany and of Mrs. Cecilia Del Re, Councilor for Economic Development and Tourism for the City of Florence and Artex’s President, Mr. Alessandro Vittorio Sorani. All members gave short presentations about exhibitions and trade related activities in their countries. Additional presentations were made by the Michelangelo Foundation; The Istituto Europeo di Design; M. Stefano Collina the President of the Italian Association of Cities of Ceramics and by the the Association Arte della Ceramica. Members visited craft studios at the Conventino, the Istituto Europeo di Design and were hosted by the city of Prato at www.eatprato.it. The members elected Ms. Aude Tahon, President of Ateliers d'Art de France to the board of WCC-Europe.