World Crafts Council Europe hosted a webinar on ‘Craft and Sustainability’ on Thursday 28th April. Open to the public and WCC Europe members, this webinar is part of a series of talks devised by WCC Europe, featuring guest speakers on key topics relating to the craft sector and to the ambitions of the New European Bauhaus. WCC Europe is proud to be an official member of the New European Bauhaus. Guest speakers included Álbio Nascimento (Portugal), Simone Post (Netherlands) and Victoria de Pereda (Spain).
The New European Bauhaus initiative connects the European Green Deal to our living spaces. It calls on all Europeans to imagine and build together a sustainable and inclusive future that is beautiful for our eyes, minds, and souls.
Victoria de Pereda ‘Crafts contribution to Circularity and Sustainable Development’ Presentation
Please see the agenda from the morning below – timings in CEST.
11.00am – Welcome – Elisa Guidi, President WCC Europe
11.10am-11.30 – Álbio Nascimento ‘Sustainability in the Situated Practices – no need for an introduction’
11.30-11.50 – Simone Post ‘Post-Production’
11.50-12.10 – Victoria de Pereda ‘Crafts contribution to Circularity and Sustainable Development’
12.10-12.30 – Questions and Panel Discussion
Speaker 1: Álbio Nascimento
Title: Sustainability in the Situated Practices – no need for an introduction.
THE HOME PROJECT Design Studio
Álbio Nascimento founded The Home Project Design Studio with Kathi Stertzig in 2005. The THP Design Studio has recognized experience in design oriented towards the traditional crafts production. It has been defining and consolidating its own methodologies in specific intervention areas, in a work that is based on vernacular and low-tech techniques. The core idea of THPs’ work is an integrated design practice, based on research and stabilization of cultural heritage. It proposes a realistic and sustainable material culture, which values traditional know-how and promotes reflection on conscious consumption. With a consolidated activity, THP Design Studio has become a reference in the implementation of local development projects in the scope of responsible design: it provides strategic consultancy, in contexts of artisanal production and regional development, for public institutions and institutions, national and international.
Simone Post (*1990, Utrecht, the Netherlands) is a Dutch textile and product designer based in Rotterdam. She graduated from the Design Academy Eindhoven with honors in 2015 and has won several international awards. Post’s work delves deep into color, surface, and print, and she has collaborated with companies such as Adidas, Kvadrat, and Vlisco. For Simone the finished product is not necessarily the most interesting aspect of the design process. She has a penchant for the process itself, experimenting to discover the hidden potential of materials and techniques. This always results in surprising outcomes exceeding the boundaries of materials, craftsmen and manufactures.
Her focus is on bold and unexpected usages of materials, striving to preserve crafts and promoting sustainability. Her work has been exhibited worldwide from Brasil, China, Italy, US, to Moscow, and has been acquired by multiple museums, including the Vitra Design Museum, Weil am Rhein, the Centraal Museum, Utrecht, and the Cooper Hewitt, New York
Image: By Ernie Enkelaar
Speaker 3: Victoria de Pereda
Title: Crafts contribution to Circularity and Sustainable Development
It is culturally accepted that crafts are sustainable by definition. We will approach those principles to which it is traditionally associated and their connection with sustainable development.
Sustainability and Innovation Consultant, Victoria’s activity focuses on defining and implementing projects/strategies related to products and services within the circular economy, assisting companies, institutions, and organizations to transition towards
more sustainable practices. As an Industrial Designer, Victoria has ten years experience as Sustainability Director, has been involved in Higher Design Education as director of various departments: Innovation Programs, Product Design, Interior Design.
She has collaborated with Fundesarte since 2005 and was a part of the jury, in the ‘Premios Nacionales de Artesania 2012’, ‘Premios de Artesania de Castilla la Mancha’ and ‘Premios de Artesania de la Comunidad de Madrid’. Victoria is a member of the SACo advisory committee (Spanish Association of Contemporary Crafts). She participates as a consultant on international projects for social development related to crafts and entrepreneurship in LATAM and MEA. Victoria currently teaches courses
and lectures on Sustainability and Design at different universities and institutions.
Image: Ceramics + natural fibers from Azores and Cape Verde. The Home Project Design Studio 2019 for @craartesanato